The Reserve Cocktail Club is a high-end lounge and nightclub located in the heart of Downtown Los Angeles. Located in one of the oldest building in the Downtown area, The Reserve occupies the vault section of what was once the first Bank Of America in the country. I designed an identity system that captured the essence of it's banking heritage and early 20th century style while infusing it with a modern, sophisticated feel. The hybrid human-animal portraits where used as wall paper to dress panels that were part of the building's original architecture.
logo design, art direction, interior design, website design, collateral