FOY (Fountain OF Youth) is a holistic life-style brand whose goal is to enrich their customers’ quality of life through a growing line of premium, all-natural, CBD-infused products specially formulated to help each individual feel healthy, whole and ready to share their respective gifts with the world.
The folks at FOY came to me requesting an identity that would feel just as at home in a day spa as it would in your medicine cabinet. Something simple and straightforward yet easily recognizable. I saw the “O” shape as an opportunity to create a fountain motif that could act as a recognizable shorthand for the company while informing a cohesive visual language across product lines. The vibrant color palette is optimistic and eye catching while showcasing the attributes of the individual products.
logo design, identity design, packaging